The Fictional Character Cleopatra Essay - 1428 Words

The Fictional Character Cleopatra The fictional character of Cleopatra has captured the imaginations of people the world over. Helen of Troy was said to have had ‘the face that launched a thousand ships.’ Cleopatra was not simply a beautiful and passive face, but indeed commanded navies as well as the heart of the powerful Mark Antony. Looking at these two facts from the play one may see the political brilliance in her affections, but also the dichotomy. Which one of her loves is true, and which is of an illusory nature? There is a constant battle between her passion towards the mighty Roman and her yearning for sovereignty and the glory of Egypt on her own terms. This question certainly embroils the†¦show more content†¦As the ‘virgin queen’ she bore no heirs, and curiously Shakespeare’s works have a distinct lack of mother characters. Cleopatra, historically the mother of Julius Caesar and Mark Antony’s children, is only referred to as a matriarch once and briefly in this particular play. Motherhood was not a new theme for women characters, but power, lust, learnedness, intelligence, and ambition were somewhat more novel. Cleopatra is seen by people of the 21st century as the last symbolic link with the glorious and opulent empire of ancient Egypt. This view would have been largely shared by the audience of the 17th century as well. There has always been a human fascination with power and abundance. Antony and Cleopatra is richly endowed with imagery of this. The barge she sat in, like a burnished throne Burned on the water. The poop was beaten gold; Purple the sails, and so perfumed that The winds were love-sick with them. The oars were silver, Which to the tune of flutes kept stroke, and made The water which they beat to follow faster, As amorous of their strokes. For her own person, It beggared all description. She did lie In her pavilion-cloth of gold, ofShow MoreRelatedCleopatra Confesses By Carolyn Meyer Summary1604 Words   |  7 PagesCarolyn Meyer wrote the book â€Å"Cleopatra Confesses,† published in 2011. Although this book is a historical fictional book, the story holds some legitimate truths and emotions could have definitely existed during the times of survival mode and obsession for authority. The book starts in the first century B.C and Cleopatra is the third children of six and is the one that is chosen to be the future queen of Egypt. However, when the Pharaoh King Ptolemy, is involuntarily ex iled, the future queen is leftRead MoreAnalysis Of William Shakespeare s Hamlet And Macbeth 1854 Words   |  8 PagesReference to their Fitness for Stage Representation†: â€Å"The things aimed at in theatrical representation are to arrest the spectator s eye upon the form and the gesture, and so to gain a more favourable hearing to what is spoken : it is not what the character is, but how he looks; not what he says, but how he speaks it.†1 I believe what Lamb is saying is that he has a problem with the way â€Å"theatricality†, or perhaps more accurately staging, can serve as a distraction to the spectator from the actual writingRead MoreThe Divine Comedy : Inferno Ira2454 Words   |  10 Pagesventure to the second circle of hell, which is reserved for the lustful. In the second circle, Dante finds souls being tortured and sentenced by Minos who decides which circle of hell they are condemned to. Dante finds that famous mistresses such as Cleopatra and He len of Troy reside here; he also meets a woman named Francesca who was caught cheating on her husband (who kills her and her lover), and Dante pities her damnation as it was for love. In the third circle of hell, the glutinous are forced toRead MoreThe Role Of The Working Women1620 Words   |  7 Pagesthere were women like Mata Hari who was out on the field making the known title of a powerful female who is now considered a cultural icon. Mata Hari was very successful at her job, however, to this day women are being portrayed similarly to this character with this sexual depiction. Women worked harder than being remembered for their appearance rather, as mentioned by Tammy Proctor in Female Intelligence: Women and Espionage in the First World War: In contrast to popular myth, many women who assumedRead More Locating Macbeth at the Thresholds of Time, Space and Spiritualism 2629 Words   |  11 Pagespossibly contributes to the theatrical superstition that surrounds its production to this day. Nevertheless, it seems curious to me the play is seldom discussed as one that focuses on madness, when it deals with two of the most insane and depraved characters in all of Shakespeare. 1 It seems curious to me that Shakespeare’s tragedies so often revolve around common themes of â€Å"Madness, Dementia, Insanity,† and there is much scholarship as to how this discourse of madness should be interpreted1, butRead MoreVirgina Woolf and Feminism Essay1763 Words   |  8 PagesTrevelyan describes life for women during the time as being restricted. He also comments on the women in Shakespeares works. He believes that these women were not wanting in personality and character. The narrator agrees with his analysis. She points out that great women such as Cleopatra, and characters like Lady Macbeth, and Phaedra were all powerful women. However, despite women being glorified in fiction, in real life they still were not part of history. I think the narrator is makingRead MoreKing Solomons Mines Analysis2535 Words   |  11 Pagesbestseller in England and printed over half a million copies in Haggards lifetime (Haggard vii). Other notable books include She (1887), Jess (1887), and Allan Quatermain (1887) all based in Africa. In several novels he wrote of ancient Egypt such as Cleopatra (1889). In 1891 the death of his mother and son Arthur John were devastating blows (Haggard viii). He continuously wrote books, but his writing had lost momentum. Haggard was a skilled farmer, and knew a lot about farming and agriculture. He servedRead MoreThe Educated Imagination3194 Words   |  13 Pagesjob is not to tell you what happened, but what happens: not what d id take place, but the kind of thing that always takes place†(p. 63). From this point, he concludes that literature is concerned with symbolic action, that literary or mythological characters are typical, and that the world of poet imagery is â€Å"totally symbolic† (p. 75). He then moves to the principle of â€Å"literature as a whole† (p. 49): â€Å"you don’t just read one poem or novel after another, but enter into a complete world of which everyRead MoreReview of Virginia Woolfs Shakespeares Sister3106 Words   |  13 Pagesfrom her literary essay A Room of One’s Own. In this chapter, which is the essay on Shakespeare’s Sister, she considers the question of why no women writers are represented in the canon of Elizabethan drama. To explore the issue, Woolf invents a fictional and mythical sister, Judith, for William Shakespeare and compares the barriers brothers and sisters would have encountered in achieving success as playwright. Imaginatively, Woolf despairs of Judith’s having possessed a genius equal t o her brother’sRead MoreGreek Mythology: Influences and Effect to Greek Civilization5325 Words   |  22 PagesMycenaean culture through the Trojan war which included several aspects of the Mycenaean culture that were no longer evident in his time since he described the palace-states that no longer existed and other aspects of the Mycenaean era that seemed fictional to his listeners (Rosenburg, 1984; Osborne, 1996). Greek mythology influenced the religion, culture and life style of the Greeks; however, Greek mythology was clearly influenced and changed by the history of ancient Greece (Osborne, 1996; Camps

Exceptional Students Essay - 1534 Words

Exceptional Students Every year there are changes made about a child’s education, in the attempt to provide the best education possible for children. In recent years, the education of students with disabilities, who were previously not educated in the regular school system, has been publicly debated. The idea of inclusion, or mainstreaming has received a great deal of support. Although there is the need to adapt programs and sometimes classroom environments for the child with special needs, there are many benefits for all that are included in this situation. This paper will define the phrase â€Å"mainstreaming†, and what constitutes a child with disabilities. The role that teachers play within the classroom is one that will†¦show more content†¦Obviously, children who have disabilities are going to require some form of adjustment to their program or classroom. Although teachers have had many mixed feelings about the inclusion of children into regular classes, many benefits exist not only for the child with special needs, but also for the teacher and regular students as well. For teachers having some knowledge about disabilities tends to increase their confidence in working with students that do have special needs. They have an increased chance of developing more personal relationships with the parents of these students, and are required to work with parents, professionals and specialists to develop beneficial programs for these special students. The attitude teachers’ display in the classroom towards childre n with disabilities will reflect the way children without disabilities treat these disabled children. If teachers are understanding and sensitive to the needs of the disabled student, other students will be also. Children often learn to be more accepting of classmates and interact with them as individuals. This often helps to diminish stereotyping of handicapped people. Being placed in a regular school setting is very beneficial for the disabled child also. They often have more success academically and socially when they are included, and are better prepared for the real world. Being enrolled in special education classes may give a great deal of individual attention, but whenShow MoreRelatedEffective Assessment For Exceptional Ebd Students4570 Words   |  19 PagesEffective assessment for exceptional EBD students A best practice for assessment is a process of addressing the emotional and behavioral concerns of a student. In short, the student would be referred to a Response to Intervention Team (RTI) to determine what school based supports and or interventions could be put into place to help the student. If the interventions are not successful, then the student can be referred for EC evaluations to determine if they are in need of special education servicesRead MoreInterview With The Secretary Of The Exceptional Student Education Program1424 Words   |  6 Pagesthe secretary of the Exceptional Student Education program, Mrs. Bixler, I received and learned a lot of information about what kind of policies and accommodations have been and are made for students in the Exceptional Student Education and English Language Learner programs at Flagler Palm Coast High School and in the Flagler County School District. Without question, the most helpful piece of information I received was the Notice of Procedural Safeguards for Parents of Students with Disabilities brochureRead MoreBullying Interventions That Support Exceptional Education Students914 Words   |  4 Pagesunconducive to learning. Bullying can also have a negative effect on not just the regular student, but the exceptional education student as well. Because of the growing epidemic (trend) of bullying, it is a need to further research the effects that bullying has on the special education student. These facts lead to the proposed research topic, â€Å"Bullying Interventions that support exceptional education students†. The following literature review will attempt to support the proposed topic. In theRead MoreBeing A Nurse Is An Exceptional Choice For A Student s Future960 Words   |  4 Pagessurpassed growth in the U.S. population. Job security, health benefits, perseverance and self-worth make choosing the registered nursing program an excellent choice for a student’s future. To begin, going to school to be a registered nurse is an exceptional choice. The demand for nurses is high and only keeps growing every day. There will always be a need for nurses and doctors. Going to school to be a nurse is a significant choice because nurses/doctors will always be needed somewhere in the worldRead MoreFlorida s Laws Regarding The Instruction Of Exceptional Students751 Words   |  4 Pagesthe instruction of Exceptional students (Fla. Stat. 1003.57) reflect the national IDEA rulings. In addition, they specify that each school district must be in compliance with state law and provide not only instruction, but also the professional services for diagnosis and evaluation of student needs. Florida law requires that the student be served in regular school facilities if at all possible and that the facilities and services must be modified to meet the needs of the students. Segregation intoRead MoreFederalism in Government Policy toward Education Essay1507 Words   |  7 PagesAmericas disadvantaged students that lived in poverty. The ESEA helped improve education from grades k-12 across the United States for thirty six years. When Congress approached the same program in 2001 it was reauthorized and improved (Exceptional Parent p70). As of 2001 the ESEA became known as the No Child Left Behind Act (NCLB). This new act sparked an entirely new level in the effectiveness of educational systems. The NCLBs first action was helping the students with the lowest achievementRead MoreObservation And Reflection Of The Classroom881 Words   |  4 PagesObservation and Reflection Students can enhance their lives with the ability to find and seek knowledge being taught language arts. Creating the foundation to be successful in life includes have the capabilities to analyze, read, and write. When a student is prepared with the ability to comprehend languages, words and interacting on various heights, they have the authority to exceed in their elected journey. During the observation, difficulties, techniques, and successes were viewed in regards toRead MoreThe Fallacy Of Valuing College Majors1283 Words   |  6 Pagesexample. An entrepreneur regarded as one of the most influential people in the world by many media outlets throughout society, most notably Time Magazine. Musk is a proclaimed leader of the environmental preservation movement and still maintains an exceptional understanding and influence in both government and society. To argue that he lacks intellectual curiosity or innovation because he’s not a major in Liberal Arts is absurd, consideri ng he’s one of the most innovative entrepreneurs of our time. MuskRead MoreThe Internet and Academic Dishonesty1002 Words   |  4 Pagesof paper mills is rising at an alarming rate. [] Most paper services fall under one of two categories: editing sites and paper mills. Editin sites seem harmless from an academic standpoint: students can have their papers proofread at any time, with quick turnovers in the case of looming deadlines. The students write their own papers and the editors merely mark areas that need improvement and give general guidelines for grammar and stylistic changes. Of course, most people would be unwilling to payRead MoreGraduation Speech : Succeeding By Choice1297 Words   |  6 PagesWhen there is a lack of professors at a college or institution, many classes become over-capacitated. Some students find it very hard to completely understand what the professor is teaching because there are so many students in the class. For example, students could be disturbed by that one student always chomping on crunchy chips during the lesson, excessive gossiping from a group of students in the back of class, or maybe even by the way the teacher speaks or pro nounces their words. Although an over

A Comparative Study on Family Education Free Essays

Abstract: In a lifetime , family is the first school , in which parents are the first teachers for the children . Children are the hopes of a nation , and family education is the elementary education for children . There are many types of family education in the world and each of them shows distinctive features and is closely responsive to its culture . We will write a custom essay sample on A Comparative Study on Family Education or any similar topic only for you Order Now And American family education is the most famous one among them . There are great differences in the concepts of education , aim of education , methods of education and contents of education between American family education and Chinese family education . This thesis will complete the comparative study from the differences , the reasons and the results of family education between America and China . The author hopes to find a satisfied family education method through comparing the differences between American family education and Chinese family education . At the same time , the author hopes this thesis can provide some helpful suggestions for family education in order to make children grow more healthily and roundly . Keywords: family education childeren differences education for all-around development Main Body: . The differences of family education between America and China: 1. The concepts of family education are different . The different education concepts between America and China lead children to receive differert education . In China , many parents only care about whether the children have a promising future , a good job , a good life or not . Based on these expectations , the majority of parents feel that their responsibility for their children is to create as good conditions as possible they can so that the children will not worry about anything in the future . Chinese parents would like to provide everything what they can for their children in the process of children’s growth . In short , they would like to sacrifice anything if their children can live better with their help . Therefore, in the process of children’s growth, the most important thing the parents concerning is to develop their children’s intellect , except for caring children’s daily life . In order to make their children have a good performance in study , become outstanding , or even become a famous person n the future , they would not let children do anything except studying . Contrastively , American parents generally believe that the growth of childeren must rely on their own strength and experiences. Based on this concept , most American parents emphasize more to train their children’s ability of independence once they are born because they think that children should form a self-supporting will and the capacity to live independently sin ce their childhood . And the capacity comes from the training in the early age . In the film ?Gua Sha Treatment? , there is a scene that Datong orderded his son to apologize to his boss’s son when his saw his son was fighting with his boss’s son . What’s more , he slapped his son in the face when his son refused to apologize , which gave his boss aquite a shock . His boss became confused why the father would show the regret by striking his son . This scene and the boss’s confusion reflect the different concepts between the two countries . Traditonal Chinese family education emphasize kindheartedness and bedience , so we can say that Chinese parents like Datong in the film always want to model their children . On the contrary , America children have more rights of autonomy because their parents emphasis on justice and freedom in the process of family education . 2. The aim of family education are different . The aim of family education is to foster the childeren to grow in some direction by family education . It is the restrictive factor for the direction of family education , deciding the general effect of it . So the aim of family education is the core of family education and the fundamental reason for the differences between the two countries on family education . There is an essential difference between two countrys’ aim of family education , with to expect the child to become an outstanding personage and to hope the child to be an comprehensive and independent person giving expressions to the difference . To most Chinese parents , the aim is expecting their child to be a â€Å" dragon † , which is â€Å" wang zi cheng long † in Chinese . But American parents take hoping the child to be a man of ability which is â€Å" wang zi cheng ren † in Chinese as their aim . For Chinese parents, their aim is to do anyting to support their children to get high marks . What forms apparent contrast to it is , America parents give their children more training about improving abilities . They try to train their children to have the ability of adapting to environmental variety and the ability of living independently . 3. The methods are different between America and China . The differences of concepts and aim cause the childen to be taught by different ways and methods . In Chinese family , affected by Chinese traditional culture , parents educate children by â€Å" control † and â€Å" seal † type . There are three tips for it : (1)Chinese parents prepare all things for their children in daily life . In Chinese family , children don’t have to do any housework . (2)Chinese parents protect the children to excess in social activities . Many children are prevented from exposure to the outer world because their parents worry about children’s being affected by bad things . (3)Chinese parents have a rather strict attitude toward children’s study . Parents regard the grades as the only standard for future success . â€Å" Tasks Sea † strategy is often used in study . Chinese children are tired of doing many extra exercises . So Chinese children spend more time in studying than doing other things . What about America children ? Let’s talk about the famous film ?The Pacifier? . In the film , it may be unconcious , but Shane Wolfe had let the kids master many skills by training them during the time when he cared them . So American parents bring up their children by the method of â€Å" letting go † but â€Å" not indulging † to exercise children’s abilities of independent living . 4. The different contents of family education between America and China . The differences of family education between the two countries are also reflected in the contents of family education . Although the contents of Chinese family education can also devided into moral education , intellectual education , physical education and artistic education , but intellectual education has been the most important one since they go to school . However , the contents of American family education is abundant , which pay more attention to the harmonious development of language , emotion , knowledge and so on . It is so-called â€Å" education for all-around development † . How to cite A Comparative Study on Family Education, Essays

Social Performance as a Business Strategy - MyAssignmenthelp.com

Question: Discuss about Social Performance as a Business Strategy. Answer: Background This business plan is about fashion boutique named Xenia Boutique operating in Australia. Xenia Boutique is a small boutique which is operating at the local level in Australia. Xenia Boutique is the start-up retail which is selling out fashionable clothing products to women. The boutique is located in Australia which is also famous as the tourist destination. The key objective of this boutique is to establish strong brand name with the effective business. This report provides an effective business plan for Xenia Boutique in order to meet the needs and demands of the customers (Hoskisson, 2009). Mission The mission of Xenia Boutique is to provide new way of fashion to female customers based on the quality and styles (Xenia Boutique, 2017). Business goals The business goals of Xenia Boutique are to differentiate itself from existing boutiques in the Australian market. This objective is achieved by providing stylish and quality clothing products to female customers. The basic objective of the boutique is to provide excellent shopping experience to the customers. So, Xenia Boutique is focused on providing the clothing products in all the size and shapes for women. Along with this, the aim is to make purchasing easy, efficient and affordable for the customers (Payne Holt, 2008). Marketing Market research Xenia Boutique targets female customers for its clothing products. The current population of Australia is 24.13 million and there are 54% women of total population. So, it is easy for Xenia Boutique to target women by providing them various types of clothing products in order to meet their demands. Women always seek for the clothing products those are comfortable as well as fashionable. Xenia Boutique targets tourists also as Australia is famous among travelers in all over the world. People come in Australia to spend their vacations and they enjoy shopping also. So, Xenia Boutique takes advantage from tourists (Schnaars, 2010). Market analysis Fashion boutique is profitable business in the retail fashion industry including various changing styles and demands of the customers. The reason is that customers always seek for the excellent shopping experience of the shopping. In current time, women are doing jobs and they want various clothes for all purpose like casual wears and business wears. So, demand of the clothing products among female customers is very high in the retail market (Preble Hoffman, 2009). In order to understand the requirements of the customers, Xenia Boutique has established in team so that feedback from the important customers can be gathered. Although, there are various established boutiques in the Australian market but Xenia Boutique is trying to establish strong brand image by its effective marketing strategies (Jones Hayes, 2008). Marketing plan Products Xenia Boutique has combination of various clothing products for women customers. The boutique provides wide range of clothes from selected fashion designers. Company is also using modern fashion trend by understanding the needs and requirements of the customers. Women are very conscious for their clothes so, for them boutique has business clothing, casual wear, formal wear and jeans. Along with this, boutique is also providing some accessories such as scarves, belts and hats. The boutique has set value based pricing structure which provides quality, customer services, style and easy access of products in order to attract the customers. Placement Currently, Xenia Boutique is marketing its products by the regional and local specialty shops in all over the country. Along with this, boutique is selling its clothing products by its website and the delivery charges are applied with the products. By selling the products through online stores, Xenia Boutique is able to reach more customers and market in an appropriate manner (Glowik Smyczek, 2011). Pricing policy Xenia Boutique has set the prices of the products by keeping the competition in the mind. The price range of Xenia Boutique is affordable and female customers prefer the price ranges of low to middle. Along with this, the boutique is following demand based pricing as it makes sure that company is able to develop excellent brand awareness, market share improvements and customers preferences for the brand. Along with this, market penetration strategy is also used by Xenia Boutique to keep the lower price for the clothing products and to attract more customers (Gruca Rego, 2009). ICT marketing and Promotions strategy Xenia Boutique promotes itself in variety of ways. Information related to company and products can be achieved on direct mailing, internet and direct contact. The promotional efforts of the company have aim to differentiate itself from the competitors in the market. Xenia Boutique relies on the personal contacts with the retailers in order to promote the products. This relationship is helpful for the company to convey the message to the customers including unique qualities of products and build relationships. Along with this, Xenia Boutique is also focusing on some promotional activities i.e. print advertisements, TV campaigns, web-based E-flayer, and social media advertisements. In the promotional tactics, boutique is following push strategy i.e. sales promotion to push the products towards media channels (Drummond, Ensor Ashford, 2012). Evaluation of marketing For Xenia Boutique, there is the need to draw unique marketing strategy in order to deal with competition in the retail industry. The boutique is not only manufacturing unique clothes but also promoting the products with unique strategy of marketing. For this manner, company should plan to establish strong partnership with other retailers in the Australian market. By the marketing message, logo and slogan, company is able to generate awareness about the clothing products among the customers (Dentchev, 2009). Along with this, Xenia Boutique is developing its strong connection in all the important places in the country. The partnership done by the company is beneficial in order conduct various events and target the consumers. Xenia Boutique is trying to expand its business in local community of Australia. The interactive advertisements in the local community include media coverage, direct mail marketing, print advertisement, and various campaigns. So, large amount of budget is allocate d for the print and broadcast media (Joshi, 2009). Operations Legal and licensing requirements In order to operate the business in Australian market, there is the need to fulfill some legal and licensing process. First of all, Xenia Boutique has business registration including Australian Business number (ABN), the Goods and Service Tax (GST), and Tax file number (TFN). In Licenses, Xenia Boutique has government licenses, permits, approvals, codes if practices, standards and guidelines in order to keep compliance responsibilities (Lymbersky, 2009). Organizational structure and staffing Xenia Boutique is the small business so; staff in the boutique is also small. Owners of the company has leadership role and they are also accountable for daily operations in the business i.e. buying raw material, inventory management, administrative duties and making efforts. Management philosophy is used by the company in order to develop responsibility and mutual respect. The environment and structure of the boutique increase the productivity of the business. Staff member of boutique are helpful in order to secure the sales, general maintenance of the raw material and customers services effectively (Farahmand, 2011). Xenia Boutique hires the employees and sales staff as the part time employees. The sales associates of the boutique are paid on hourly basis along with commission also. Along with this, bonuses and offers are also given to the staff members each year based their performance review annually. Staff members of boutique are focused on maintaining public relations in the re tail fashion industry (Cool Schendel, 2010). Insurance and security issues There can be various issues in the boutique business related to insurance and security. In the business, there can be issues related to information security, personal security, physical security, and health hazards. Further, there can be risks of fire hazards, visual inspection of premises, natural disasters, crime and employee training (Lee, 2009). Business premises In case of Xenia Boutique, the company is operating through online tools and website. Along with this, company has its stores also where customers can go and purchase their desired products. Location is critical to many businesses and in the fashion industry, location can wither make or break a business. Xenia Boutique has its location in Queensland which is the famous part of Australia for tourists. People come there to spend their vacations. So, it is clear that the business premises of Xenia Boutique are appropriate for the company to gain profit. Equipment required For the business of boutique, some equipment is required by the company. In order to run the business effectively and minimize the impact of risk, it is important to have proper equipments and supplies. On the basic level, there are some important equipments are stocks i.e. filing cabinet, a safe, printer, computer, scanner and shredder. In terms of equipments of sales, there is the need of cash register, shopping bags of different sizes, shopping baskets and carts, security mirrors and security systems. Along with this, there is the need of shelves, racks, POP displays, hangers and stereo system (Dant, 2009). Production processes The process of converting fabric into designer garments is described below: Design- This is the initial process from the designing phase. There are different and various patterns of clothing which are also related to the taste and preferences of the customers. This is done by contracted designers as they provide basic designs of the clothing products. On average, a designer provides 40 designs per month. Pattern making- Based on the selected design, pattern making are developed. Based on these patterns, fabrics are cut block printed, and processed accordingly (Seshadri, 2009). Stitching and finishing- The pattern making is further followed by stitching which can be done by outsourcing or house stitching. Labels are also attached with the clothing products in this process. Final phase is finishing in which products are checked in terms of quality control for the final presentation at the outlet. The garments are also tagged for the identification of prices, sizes, handling instructions and addresses etc (Mouncey Baker, 2009). Critical risks There can be various risks in the business of Xenia Boutique while operating the business in the retail industry. The risks are related fashion trends, inventory management, and business. Without proper raw material, boutique cannot be able to good quality clothing products. Further, there is another risk related to trend in the fashion market as they are continuously changing. One inappropriate strategy can damage the brand image of the company. Along with this, there can be risk related to marketing strategies. Clothing business must have effective and clear marketing strategies in order to target potential customers (Marcer, 2012). Financial projection Basic assumption and information Xenia Boutique has established its business as the fashion retailer in the clothing market. The company is providing quality fabric products to the female customers. General assumptions FY 2017 FY 2018 Short term interest rate 10.00% 10.00% Long term interest rate 10.00% 10.00% Payment days estimator 30 30 Collection days estimator 0 0 Inventory turnover estimator 8.00 8.00 Tax rate 25.00% 25.00% Expenses in cash 10.00% 10.00% Sales on credit 0.00% 0.00% Personnel Burden 15.00% 15.00% Analysis of financial forecasts Sales mix forecast Sales FY 2017 FY 2018 Sales $187,500 $286,118 Other $0 $0 Total Sales $187,500 $286,118 Direct cost of sales Sales $28,500 $28,500 Other $0 $0 Subtotal costs of sales $28,500 $28,500 Cash flow forecast Net Profit FY 2017 FY 2018 Plus: Depreciation $0 $0 Change in accounts payable $14,777 ($4,126) Current borrowings $0 $0 Increase or decrease other liabilities $0 $0 Long-term borrowings $0 $0 Capital input $0 $0 Subtotal $65,466 $128,193 Less: Change in accounts receivable $0 $0 Change in inventory ($11,875) $0 Change in other short term assets $0 $0 Capital expenditure $0 $0 Dividends $0 $0 Sub Total ($11,875) $0 Net Cash flow $77,341 $128,193 Cash Balance $77,341 $205,635 Projected profit and loss statement Profit and Loss Statement FY 2017 FY 2018 Sales $187,500 $288,118 Direct cost of sales $28,500 $28,500 Production Payroll 0 0 Other 0 0 Total cost of sales $28,500 $28,500 Gross Margin $159,000 $257,181 Gross Margin % 84.80% 90.04% Operating Expenses: Sales and marketing expenses Sales and marketing Payroll 0 0 Rent $12,100 $13,200 Travel $2,000 $2,000 Burglar Alarm $1,188 $1,188 Total sales and marketing expenses 0 0 Sales and marketing % 0.00% 0.00% General and administrative Expenses General and administrative payroll 0 0 Payroll Expense $13,200 $13,200 Payroll Burden $1,980 $1,980 Depreciation 0 0 Office supplies $220 $220 Utilities $10,080 $10,080 Insurances $876 $876 Telephone $1,080 $1,080 Total General and administrative expenses 0 0 General and administrative % 0% 0% Other expenses Other payroll 0 0 Advertising $5,027 $5,484 Loan repayment $6,820 $7,440 Inventory $28,500 $28,500 Accounting/Legal $4,800 $4,800 Total operating expenses $87,871 $90,048 Profit before interest and taxes $71,129 $167,570 Interest expense short term $3,544 $3,544 Interest expense long term 0 0 Tax Incurred $16,896 $41,006 Extraordinary items 0 0 Net profit $50,688 $123,019 Net profit/sales 27.03% 43.00% Owners personal assets and liabilities Assets Short-term Assets FY 2017 FY 2018 Cash $77,341 $205,635 Accounts Receivable $0 $0 Inventory $7,125 $7,125 Other short-term assets $0 $0 Total short-term assets $84,466 $212,760 Long term assets Capital Assets $0 $0 Accumulated Depreciation $0 $0 Total Long term assets $0 $0 Total Assets $84,466 $212,760 Liabilities and capital Accounts Payable $14,777 $10,652 Short term notes $35,444 $35,444 Other short term liabilities $0 $0 Subtotal short term liabilities $50,221 $46,096 Long term liabilities $0 $0 Total liabilities $50,221 $46,096 Paid in capital $18,299 $18,299 Retained earnings ($34,743) $15,945 Earnings $50,688 $123,019 Total Capital $34,244 $157,246 Total Liabilities and Capital $84,466 $212,760 Net worth $34,244 $157,264 Implementation timetable For implementing all the business operations and tactics, Xenia Boutique has made implementation time table. Time tale includes all the business activities i.e. setting up office, business plan completion, developing website and appointing of personnel. Implementation time table for Xenia Boutique is given below: Activity Starting date End Date Manager Concerned Department Business plan formation 1/7/2017 1/11/2017 Marketing Manager Marketing Department Office set up 1/11/2018 1/2/2018 - Owners Website development 1/2/2018 1/5/2018 Managers Information Technology department Hiring of the people 1/5/2018 1/7/2018 HR manager Human resource department References Cool, K., Schendel, D., (2010), 'Performance differences among strategic group members', Strategic Management Journal, 9(3) , pp. 207-223 Dant, S. 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